What do social media experts do all day?
… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.
But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?
… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.
 (via Huge Social Media Manager Does All Day - Business Insider)

What do social media experts do all day?

… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.

But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?

… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.


(via Huge Social Media Manager Does All Day - Business Insider)

(via ibmsocialbiz)

Pathgatheris an enterprise learning platform that connects the workforce around professional and personal development. It allows employees to discover, recommend and review the best learning content, track their learning progress and share learning paths with coworkers. The education field is always competitive and Pathgather brought a new angle to the standard professional development software that many companies are using.

Online learning has been anonymous and impersonal for too long. On Pathgather, employees share achievements, set public goals, and recommend helpful resources. The end result is a social learning environment that motivates and accelerates personal development.

Pathgatheris an enterprise learning platform that connects the workforce around professional and personal development. It allows employees to discover, recommend and review the best learning content, track their learning progress and share learning paths with coworkers. The education field is always competitive and Pathgather brought a new angle to the standard professional development software that many companies are using.

Online learning has been anonymous and impersonal for too long. On Pathgather, employees share achievements, set public goals, and recommend helpful resources. The end result is a social learning environment that motivates and accelerates personal development.

ibmsocialbiz:

Social-mobile-analytics focus at a premier Asian bank
Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.
(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)

ibmsocialbiz:

Social-mobile-analytics focus at a premier Asian bank

Singapore’s DBS Bank is the largest bank in Southeast Asia, with $401 billion (Singapore) in assets. It is the dominant retail bank in Singapore, and also has a growing presence in China and South Asia. The bank is using technologies like mobile, social media and analytics to remake its relationship with customers and its operations.

(via DBS Bank Pumps Up the Volume on its Technology | MIT Sloan Management Review)

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 
Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:
 a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
 a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.
(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

Online shoe retailer Zappos is experiencing a surge sales from customers using Android-based smartphones. 

Recognizing the importance of designing platform-specific experiences for its native apps, the company devotes a separate team for iOS and Android. Each team consists of fans of that specific device and their expertise leads to more appropriate executions. Examples of Android-specific features:

  •  a widget that tracks a shipment on your home screen without having to open up the app, log-in and find the item.
  •  a smartphone screensaver that displays the time and weather on top of a Zappos product matched to the current weather.

(via Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily - Strategy)

(via ibmsocialbiz)

HootSuite has just announced the private Beta integration with IBM Connections platform. This is an incredible combination of two leaders: HootSuite is the leading social media management system with nearly 7 million users. IBM Connections is the worldwide enterprise social software marketshare leader according to IDC for 4 years running. Needless to say, I’m excited to see our eco system continue to grow with market leaders such as HootSuite integrating with IBM’s social platform. This is just one of the many solutions we’ll be talking about at IBM Connect 2014, so if you haven’t registered yet, go do it now and take advantage of the early bird discount!

Top 7 Social Trends That Will Emerge In 2014
1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.
2. Social Businesses will  tap behavioral data to help drive decision making
3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service
4. Social will take on talent management
5. The customer activated social enterprise will drive innovations that really matter
6. Social, mobile, analytics and the cloud will truly converge
7. Brand journalism will begin to gain traction
Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

Top 7 Social Trends That Will Emerge In 2014

1. Social business will not be just about collaboration, but also about unlocking the engines of collective knowledge, differentiated expertise and rapid learning.

2. Social Businesses will  tap behavioral data to help drive decision making

3. Social Business will deliver personalized experiences customized to individuals with marketing delivered as a service

4. Social will take on talent management

5. The customer activated social enterprise will drive innovations that really matter

6. Social, mobile, analytics and the cloud will truly converge

7. Brand journalism will begin to gain traction

Via Mark Fidelman in Forbes,  based on interview with IBM’s Scott Huebner

(via ibmsocialbiz)

Understand The Five Generation Of Digital Workers
Age Is Not The Deciding Factor In Five Generations Of Workers
When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc. However, the shift to digital business finds a different type of  five generations
It’s about attitude not age!
Via R “Ray” Wang, softwareinsider.org

Understand The Five Generation Of Digital Workers

Age Is Not The Deciding Factor In Five Generations Of Workers

When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc. However, the shift to digital business finds a different type of  five generations

It’s about attitude not age!

Via R “Ray” Wang, softwareinsider.org

The Story Power Story (by The GBS Social Business Channel)

How can IBMers transform the way they communicate and work — and optimize our clients’ experience — through the universal power of storytelling? Jack Mason, part of the Digital Design & Development team in IBM Global Business Services, tells the story of the Story Power Ps: a Promise, Purpose, Personality and a Path to Progress.

This meta-story outlines the whys and hows of good storytelling, and how they can be applied across IBM.