What do social media experts do all day?
… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.
But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?
… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.
 (via Huge Social Media Manager Does All Day - Business Insider)

What do social media experts do all day?

… [the] crowded free-for-all for eyeballs is the driving factor for an entire industry of social media professionals, a group of internet-savvy, primarily young people charged with mastering media that are so new, most colleges don’t even offer courses on how to use them.

But what these attention wranglers actually do all day remains something of a mystery to those who don’t work in the industry. After all, the allure of social media is that it’s open to anyone who wants to participate. How, then, does one differentiate between an expert and the more than 800 million amateurs who log into Facebook each day?

… while the actual act of pushing out a tweet or posting something on Facebook takes a relatively short period of time, social media managers spend countless hours monitoring the internet in search of trends to chat about and customer comments in need of response.


(via Huge Social Media Manager Does All Day - Business Insider)

(via ibmsocialbiz)

ibmsocialbiz:

Social media jobs
Companies with more than 100,000 employees are now reporting an average of 49 full-time employees supporting social media in the organization, compared to 20  in 2010.
(via Column by Eva Abreu: Social business state in 2013 | Daily Record via Brian Solis)

ibmsocialbiz:

Social media jobs

Companies with more than 100,000 employees are now reporting an average of 49 full-time employees supporting social media in the organization, compared to 20  in 2010.

(via Column by Eva Abreu: Social business state in 2013 | Daily Record via Brian Solis)

With 40% of the world on social networks here’s what happens every 24 hours:
Over 350 million photos are uploaded to Facebook
More than 2 billion search queries are performed on Twitter
172,800 new users signed up to LinkedIn
432,000 Vine videos are shared on Twitter
One billion Likes are generated on Instagram
210 billion emails are sent and received – and 80 percent of them are spam.
(via What Happens In Social Media Every 24 Hours? The Numbers Will Blow Your Mind [INFOGRAPHIC] - AllTwitter)

With 40% of the world on social networks here’s what happens every 24 hours:

  • Over 350 million photos are uploaded to Facebook
  • More than 2 billion search queries are performed on Twitter
  • 172,800 new users signed up to LinkedIn
  • 432,000 Vine videos are shared on Twitter
  • One billion Likes are generated on Instagram
  • 210 billion emails are sent and received – and 80 percent of them are spam.

(via What Happens In Social Media Every 24 Hours? The Numbers Will Blow Your Mind [INFOGRAPHIC] - AllTwitter)

(via ibmsocialbiz)

Is a social network without integrated analytics like a vehicle without a safety belt?

Social media hit a low with the Boston Marathon witchhunt, says blogger Eric Schartzman. Analytics, he argues, needs to be embedded in big data.

Via briansolis.com |Without Analytics,Big Data is Just Noise 

(via ibmsocialbiz)

IBM Social Business: It’s more than networking, it’s working. (by IBM)

By 2014, nearly four out of five businesses plan to invest in social business technology. Our world is social. On a smarter planet, so are businesses. Let’s build a smarter planet. Learn more at http://ibm.co/XzIG6J

Predicting Postpartum Changes in Emotion and Behavior via Social Media | Follow the Crowd
Analysis  of Twitter posts predicted postpartum depression with up to  80% accuracy using a mathematical model based on factors such as volume of activity, ego-centric network characteristics, emotion, and linguistic styles.

Predicting Postpartum Changes in Emotion and Behavior via Social Media | Follow the Crowd

Analysis  of Twitter posts predicted postpartum depression with up to  80% accuracy using a mathematical model based on factors such as volume of activity, ego-centric network characteristics, emotion, and linguistic styles.

(via ibmsocialbiz)

Startups Bet Audio Is the Next Frontier for Social Media
There’s no shortage of apps and websites to help us share our lives through videos, pictures and text messages, but we’ve moved farther and farther away from what was once the central means of communicating: the sound of our own voice. Now, a couple startups are trying to change that. Dubbler, an app that quietly launched in beta on iPhone and Android in December, offers a simple way to record up to 60 seconds of audio and share them to Facebook, Twitter and the Dubbler community. You can add playful sound filters (similar to photo filters on Instagram) and a cover photo from your phone’s camera if you want, or you can let the soundbite speak for itself.

Startups Bet Audio Is the Next Frontier for Social Media

There’s no shortage of apps and websites to help us share our lives through videos, pictures and text messages, but we’ve moved farther and farther away from what was once the central means of communicating: the sound of our own voice. Now, a couple startups are trying to change that. Dubbler, an app that quietly launched in beta on iPhone and Android in December, offers a simple way to record up to 60 seconds of audio and share them to Facebook, Twitter and the Dubbler community. You can add playful sound filters (similar to photo filters on Instagram) and a cover photo from your phone’s camera if you want, or you can let the soundbite speak for itself.

7 Social Media Trends for Consumers New Research | Social Media Examiner Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

7 Social Media Trends for Consumers New Research | Social Media Examiner Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.