“IBM on Brand” by Jon Iwata (by VSA Partners)

Capturing the character of the IBM brand

In this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, “IBM on Brand” draws from VSA’s longstanding collaboration with IBM, which now spans nearly 20 years and encompasses our work as brand agency of record.

“_____ on Brand” is a series of short films created by VSA Partners to capture the current thinking behind leadership brands—specifically, their origins and intent, audiences and ingredients, and business or societal impact.


Porter and Mykleby: A Grand Strategy for the Nation from PopTech on Vimeo.

This is a military perspective on adaptation and sustainability. Fantastic, fast-paced talk.

Naval Captain Wayne Porter and Col. Mark Mykleby of the Marines, military strategists working at the highest level of government, present highlights from their paper, “A National Strategic Narrative.” Their ideas—less military force, more social capital and more sustainable practices in energy and agriculture—have caused a recent stir in policy communities.

Shameless plug - Mark Mykleby spoke at our GreenGov conference last week, which we ran with the White House. We invited him to speak on the Communicating Climate and Risk panel with friends and colleagues of mine from BNA and USC. Mark is a great speaker and can fired up any room. If you have a chance after the video, read A National Strategic Narrative.

via climateadaptation:

Watch live streaming video from newintelligence at livestream.com

Join us tomorrow for three live webcasts to explore the 2010 IBM CEO Study. And share your questions, comments and feedback with the panel of IBM thought leaders, and hear from experts from around the world.