Michael Idinopulos is chief customer officer and general manager of Socialtext.
The business community faces immense pressure to embrace each new social network, keeping up with the pace that their employees have become comfortable with in their personal lives on sites such asFacebook and Twitter. Creating a community in the workplace where employees can share and engage on a real-time platform makes everyday communication and collaboration easier and more effective, delivering tangible business results.
When it comes to today’s fast-paced workplace, there’s no better place for social collaboration. But over time, our society has changed from an open setting of collaborative work to a closed, cubicle environment where work is isolated and trapped, confined by our digital domain. We went from verbally discussing and sharing information to doing our jobs secluded from the very people who we bounced ideas off of and who kept us informed on what was happening.
When technology advanced to facilitate and automate our tasks, it also gave us something to talk to each other about. But we became locked behind digital walls even though our cubicles had been dismantled. Thankfully, we have now come full circle and have the tools to once again collaborate and learn on the job with the use of advanced technology available in the workplace. Breaking down the “private office” has become easier than ever and has unleashed what can only be described as a productivity revolution.
In 2012, “social” was all about collaboration and mobility in the workplace, creating a physical and virtual community that brought in-house and remote workers together. It’s no surprise that businesses are racing to adopt enterprise-wide social, simply because it works. More and more companies are adopting social collaboration tools to provide employees the tools they need for immediate access to what is needed to get work done through interaction, connection and collaboration. This in turn provides a more embedded place within an organization.